Music Video Conventions
- Star image motif - record companies demand a lot of close ups of the main artist or vocalist
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics
- The notion of looking.
- There are likely to be intertextual references , either to other music videos or to films and TV texts. These provide further gratification and pleasure for the viewers/fans
- Cuts match the beat/tempo of the music
- Fast cut montage - no single shot is held for more than a couple of seconds
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